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Another shoot with the folk from Tommee Tippee – this time the focus was for their #Parent on advertising campaign. Being a parent is obviously one of the biggest challenges life can throw at you. A challenge that is ultimately one of the most rewarding yet equally as demanding. This challenge is all to often made harder by the huge quantities of contrasting and conflicting parenting advice that more often than not is dispensed in your direction, should you like it or not.

The ‘#Parent on’ campaign is all about trying to demystify this and inform people that everyone does it in their own way and that you will more than likely find what works for you. ‘You’ll make mistakes, lots of them. But you’ll take a deep breath, trust yourself. And….Parent on’.

The imagery that Tommee Tippee were after needed to reflect this attitude and stance on parenting. Photography that removed the rose tinted glasses that are far to often present with shots of parents and babies was key – capturing real life scenarios and candid moments. The moments you remember, recognise and treasure as a parent.

Shadowplay was brought in to handle the whole production process. From pre production – sourcing multiple locations in both London and Bristol. Finding an array of model options that would fit the brief and provide Tommee Tippee with all of the assets they need to cater for a worldwide market.

Structuring a days shooting around nap times is something we are getting use to now at Shadowplay and the petition to factor into the working day is gathering momentum.

The imagery we shot has been beautifully coupled with the new Parent on branding and is doing the social rounds as we speak. #Parent on