ABOUT

Billington Cartmell approached us in late July with an exciting project to produce some imagery for the adverts that they were creating for Carlsberg’s Euro 2012 campaign. The ad which was launched earlier this month, saw us implement our in-house skills of photography and retouching to bring the concept to life.

The brief required creating large scale images that would work across landscape and portrait layouts and an overall epic style that Shadowplay is renowned for. It was a large production spanning over 2 days, on location and in the studio with over 50 extras all in England attire.

Nick and Chloe from BCL, the creatives behind the campaign, worked closely with Shadowplay over the project and together we created a uniquely striking set of images that will be seen across newspapers, magazines and billboards in the UK.