About me

I work in creative media ideas and strategy. Most of the time that means I'm in that messy brilliant space where people, culture and media intersect.
I look for ideas that help brands show up in new ways across channels, platforms and culture. My role is to spot the opportunity early and give teams clear direction so those ideas can actually come to life at scale.
I've worked both media owner and agency sides and across sectors: alcohol, energy, finance, FMCG, healthcare, retail, tech, travel and more. Some are big household names, some are less so. What I care about is finding the human insight at the heart of it all and building work that's culturally aware and inclusive.

Some of my best ideas have come when I'm not looking for them - whether that's in the corner shop, a meme in a WhatsApp group or deep in a subreddit about my latest special interest - I've learned to pay attention.