ABOUT

Create an identity and brand experience that resonates with urban dwellers. Finding people that have a love for greenery wasn’t the issue. Through user interviews we found out the need to educate potential buyers that Patch provides all the necessary information for keeping your plants alive and kicking while also hand-delivering to your door.

TARGETED DESIGN
Beautiful imagery, clean typography, gratuitous white space and watercolour textures help create that appealing and approachable brand targeting millennial Londoners.

ASPIRATIONAL IMAGERY
I acted as Art Director on the very first Patch photoshoots. I helped create the overall tone of the images to make sure they complimented the overall brand identity.

HUMANISED PLANTS
Plants with human names brings a bit of fun to the plant shopping experience while also helping to create a more authentic connection to the plant.

Patch has now gone on to raise multiple seeds rounds and recently started international expansion with the opening of Patch Paris.

“Seth's work on Patch single handley set the tone for the brand. Without his quality work I'm not sure where we'd be.”
Freddie Blackett
Patch CEO