ABOUT

Reinvent an established and reputable brand to better communicate the key traits of the company and realign targeting to their primary market of technology entrepreneurs whom they help from ‘incorporation to exit’.

EXECUTION:
During the Immersion phase Managing Partner James Farha was able to clearly describe the experience clients have with Farha Law. It’s a company that specialises in helping technology entrepreneurs go from ‘incorporation to exit’ so there is a true partnership that follows the relationship as it traverses the ups and downs of starting a new company.
There was a strong desire to communicate key traits of that real partnership. A combination of warmth, approachability melded with the professionalism and skill to get you from point A to B in the most frictionless way possible.
Farha wanted to stay far away from communicating complicated, cold or too corporate like some of their competitors do as you can see below.

Every detail of the identity was thought through carefully to communicate to specific traits from the Immersion data and when put together all the details work together to tell the whole story of what Farha represents.