ABOUT

The 90 minutes that a match lasts, the protagonists are the 11 starters on the field. But for the rest of the time, there are other starters who sweat the jersey daily: all Panamanians.

For BAC, being the official bank of the national team meant going beyond sponsorship. For this, we created a 360 campaign that connects the bank's role in the cultural and emotional field with the effort of millions in their day-to-day lives.