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About me

Award-winning Creative Director and Head of Creative with 25+ years of experience in creative leadership, brand strategy, and marketing innovation. Recognized with top industry honors — including Cannes Lions (multiple wins and shortlists), Clio Awards, and London International Awards (LIA) — I help companies drive growth, strengthen brand positioning, and deliver measurable results.

I have successfully led creative teams for global brands across technology, fintech, healthcare, consumer goods, and automotive, including Bosch, Samsung, Unilever, Kimberly Clark, Johnson & Johnson, Nissan, Google, Telefônica/Vivo, and XP Investimentos.

Core Expertise:
- Creative Direction & Art Direction
- Paid Media & Growth Marketing Campaigns
- Corporate Brand Strategy & Positioning
- Leadership & Team Development
- UX/UI Design Integration
- Social Media & Content Strategy
- Campaign Development & Execution
- AI Tools for Creative Content & Insights
- Customer Engagement & Retention
- Revenue Growth Strategies

Recognized for building high-performing teams, optimizing creative processes, and launching campaigns that deliver scalable growth. Highlights include:
- 300% sales increase at SumUp in two years (+70% referral growth).
- 50% reduction in CAC at SumUp through performance campaigns.
- XP Investimentos
- Led high-impact campaigns, reinforcing recognition as best financial advisor for 6 years in a row.
- Cinemark Popcorn Day: broke all-time sales record with 31 tons sold.
- Cinemark Superman Activation: generated mentions and % engagement rate across 46 posts.

Throughout my career, I have consistently delivered award-winning work, recognized by Cannes Lions, Clio, LIA, and other international creative festivals.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Remote

LocationSão Paulo, São Paulo, Brazil

Skill LevelSenior, Director

LanguagesEnglish, Portuguese

Tagged Job TitlesArt Director, Creative, Creative Director

Achievements

studiopro:Sergio was verified as a studiopro on 18th September 2017

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Brand / Logo Design, Branding, Event Design, Photography

Sector Experience

Advertising, Communications, Design

Awards

Cannes Lions - Shortlist, Cannes Lions - Silver, el ojo de iberoamerica, London Awards, new york festival

Trade Associations

CCSP

Activity

Connections569 Followers717 Following737

Likes78

Creativepool member since 9 February 2016

Sergio's work

bush

Axe Apollo Display

Spotify Music Scan

Havaianas (RED)

Case Intimus Elle Fashion Week - Eng

HNK The Champions Party

Vivo Open Air - Big Game

Zebra Cross Campaign

Heineken Handy Party

Harley-Davidson Iron 883 - Best Ride

Too much flavor

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