Sergio Alzate
Creative Director
ABOUT
THE ORIGINAL AD— In 1968, McDonald’s launches its famous Big Mac. In 50 years of this classic, nothing needed to change. The only thing we could do to improve it is to change the photography out of its original advertising.

Back to The Original AD project
Ben May
Senior Marketing Manager, Catch A Fire Agency
United Kingdom
Sofia Valova
Brand Designer, Freelance
Spain
Jane Kott
Creative Director, goodloan.ai
United States
Luciano Koenig Dupont
Photographer / Art Director / AI, Luciano Koenig Studio
Ecuador
Tatjana Kle
Brand & Visual Identity Designer
Germany
Marc Denault - Horizon Studio
Freelance Digital Artist, HORIZON Studio
Canada
Anastasiia Zaesenok
2d Animator, Illustrator, Freelance
United States
Gayane Gharagyozyan
Graphic Designer | Brand designer, Freelance
Armenia
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Ekaterina Kuzneczova
Branding Designer, freelance
United Arab Emirates