ABOUT

For their 2015 campaign, FEMAMA wanted to approach a theme that had been left aside during the last 20 years of its awareness communication during the Pink October months in Brazil: the mastectomy.

After interviewing women who had been through surgery, they found out that 100% of those women felt mutilated as if they have lost their identity.

Our main goal with this campaign was to show that every woman who has suffered a mastectomy is bigger than the scars she carries.