Sergi Pros Granes Creative Director

ABOUT

Voyaging into an unrivalled depth of flavour.

Johnnie Walker Blue Label Elusive UMAMI is a pioneering blended scotch whisky created by Master Blender Emma Walker and world-renowned chef Kei Kobayashi.

Inspired by its enigmatic flavour, also known as the fifth taste, we deep dive into a visual journey to generate the alluring sensation of elusive UMAMI.

AWARDS

Loeries - Gold

MADEIT CREDITS

  • Johnnie Walker Blue Label - GlobalClient
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