About me

I am brand strategist and creative leader with over 7 years of experience of developing brands. My professional experience includes pitching projects for a range of clients from fast-growing start-ups to established businesses and well-known brands.

Since my working experience has been focused on a brand strategy development, I have broadened my expertise in Customer Experience (CX). I firmly believe that delivering brand-led customer experience is the new battleground for companies. Therefore, it is critical for businesses to embrace customer-centricity and human-centered design thinking to drive better business results. Creating experiences that impact and empower people is what fascinates me. I am passionate about building strong brands with a clear purpose and crafting compelling and memorable brand experiences.
- Customer Experience (CX)
- Customer journey mapping
- Behavioural Economics
- Brand Identity development
- Experience architecture
- Research and competitor analyses
- Branding workshop facilitation
- Team Leadership
- Graphic Design and Art Direction