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The breaf required the creation of new packaging for the jams.

Menz&Gasser redefined the packaging of their delicious jams, putting the concept of sustainability at the center. We revolutionized the packaging for the single-servings, switching from polymers to cellulose, reducing the environmental impact.

Communication was conveyed by graphics and in particular the slogan 'it just tastes good,' accompanied by enticing images that stimulate the senses and desire. An element of innovation was the introduction of a QR code, an interesting addition that directly links consumers to the company website, making the experience interactive.