ABOUT

If you’ve visited Britain from abroad, you will have come across the VisitBritain Shop website. It’s a website packed with information, attractions, and directions. It’s also a portal for selling a range of products specific to Britain from vendors across the globe; one probably best described as the one-stop shop for all things British.

With websites covering 15 different countries, VisitBritain asked us to design and build new websites for all their shops. They wanted to encourage more people to engage with Britain as a country. The shops needed updating for a modern audience who would gain access through various devices. Therefore, the introduction of a CMS was essential to give more freedom to edit and update content that so many people rely on when visiting Britain.

Today, the VisitBritain Shops are the go-to destination for anyone seeking information about a trip to Britain. Allowing users to access travel and transport information, for example, before visiting or during their visit to Britain. With multi-lingual shops using multi-currencies, this is the case for visitors in countries around the world. It was about extending a positive experience with a country, far before entering the country. But more importantly, to feel welcome here from the first interaction.

Customers can always navigate with confidence knowing that whatever the query, it is answered within a shop that has everything under one roof. Although the development of the site was hugely complicated in nature, the design is not only simple but is customer-centric. Something reflected almost immediately upon site launch with a 25% increase in sales across the board.