ABOUT

How do you turn a highly technical product into an engaging experience? This was the challenge we faced with Fortune 100 company, Honeywell Aerospace. Honeywell approached us to craft a creative solution to promote their retrofit modification units - that is, aircraft upgrades. The nature of this very product, though, made things a little tricky. We had to get creative.

Something that you can’t see, feel or touch is never easy to promote. Equally, complex data and detailed product information present huge difficulties when trying to stimulate engagement. Our audience, which consisted of trade show and exhibition attendees, was going to be a tough nut to crack.

Our idea was based on tapping into our audience’s senses. To combine digital with physical elements to stimulate the interactivity that we envisioned. Looking for an emotional response, we decided that it was to happen through touch. This was going to be our method of driving new business leads across Honeywell’s aerospace divisions. We were going to make the invisible, visible.

Sequence built an immersive touch-screen framework that had the ability to energise its audience. We felt it was the best way to display complex data in a completely unique and interactive way. Attracting and inviting customers to come and engage with something that was previously unimaginable in this product category. Especially for a diverse audience that consisted of military forces, emergency services, aviation OEMs & manufacturers and private owners.

What we created takes data-driven content and presents it in a truly creative way that captures attention and stimulates engagement. A picture truly does paint a thousand words. Something that is always challenging for a high-performance and visually-rich animated project that spans devices. But, walk into any exhibition and the content piece instantly demands attention. This also applies across devices. 360° 3D aircraft views; video-quality animation; these are all the things that you could only dream about with Honeywell’s aerospace products. Now that experience is one that is real – and fully interactive.

Our immersive solution has inspired the way Honeywell speaks to its cross-platform aerospace customers around the world. What also followed, was a significant increase within engagement metrics, website traffic and number of leads.