ABOUT

Open University is a public and long distance university. Its courses attract over 100,000 students each year from all over the world with a small number of those courses formed around Welsh culture and language. Our creative team of researchers, copywriters, designers, developers and filmmakers accepted the task of bringing these courses to life.

The task was simple: draw more students to these Welsh based undergraduate courses. But how do you make a university course appealing to drive engagement and sign-ups? People don’t know about all the courses at the university simply because there are too many of them. Our approach had to be considered and concise. Wales had to stand out from the crowd.