ABOUT

Concept

Sentio Marketing wanted to create an integrated marketing campaign for the business. We wanted a campaign that was memorable and instantly has the WOW factor. The brief was to get maximum impact with a really intelligent and eye catching direct mail piece. Sentio wanted the recipient to engage and be excited and delighted by what the company can offer and produce to a high quality.

How did we do it? Execution

We created the One-stop marketing shop.
A clever little house that pops out of a sleeve that is personalised and introduces Sentio Marketing and what we do. We added the landing page details and these were sent to a small data base.
We then followed up with a personalised template email with the same branding
Then we called via telephone and had some really great conversations around project work and our creative marketing Finally we sent another direct mail piece which was a coffee coaster/postcard and this simply listed what we offer
The print was all printed on uncoated papers supplied by GF Smith and we used a new paper called Munken Krystal to give a better finish and look and feel to what we produced

Results
We have received orders of the back of the campaign totalling £5K
Our clients and prospects took to social media platforms to post pictures of the houses and comment
Traffic to the website increased by 76.67 %
Continuing conversations around business for 2017
Increase in turnover for Sentio
Brand recognition was endorsed and comments were very positive around the idea and concept of what Sentio can offer
The campaign will last for 12 months.