Selfridges London

ABOUT

Based on a traditional NYC bodega, this immersive concept space is filled with limited edition fashion collections and merchandise created by the AWGE collective. From sweets to sweatshirts, Krispy Kremes to duvet covers – the bodega takes the music merch movement to a whole new level. “I didn’t know exactly what this would be, I just knew I wanted it to feel like a Harlem bodega, you know?”

Who liked - A$AP Rocky Bodega

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