ABOUT

Objective
Create an experience to educate, inspire and connect TikTok’s audience by bringing the content to them in a 360 immersive environment.

Approach
Using a series of live 9:16 relay screens throughout the venue to work with the core format of TikTok to showcase presentations, interviews and creator performances. These were supported by a layered LED screen main stage which created a dynamic content showcase.
The content cafe allowed guests to learn about the TikTok platform developments through interactive food and beverage moments linked to their marketing preferences and needs.
The content design was handled by SEEN and used a layered design allowing facts and figures, imagery, motion and words to be displayed simultaneously.

Impact
4 days in the Vinyl Factory in London, with 350 attendees
3.5 hours of live content
1 immersive space moving away from traditional format
10 single and 3 double-sided 9:16 content totems 6 speakers and 1 live music performer
1 participatory content cafe
Over 30 crew including build, live and content show team