ABOUT

Objective
To create an event with an exceptional launch experience for the Mugler H&M collection that would impress the press and influencers.

Approach
For this extraordinary launch, we chose the exquisite Nomad venue, knowing it would provide a luxurious atmosphere that perfectly complemented the Mugler H&M collection. The venue
allowed us to bring the design elements to life through the use of metallic and mirror features, ethereal floral arrangements, and a captivating live performance by @bekaontoast.
To create a memorable photo opportunity, we incorporated a marvelous mechanical arm into the event. This innovative feature enabled us to capture smooth shots with a simple click
of a button, elevating the stunning Mugler H&M ensembles. We further enhanced the stylish aesthetic by incorporating mini Mugler blue globes and blue gradient lighting, adding a touch
of elegance to the visual presentation.

Impact
The launch experience garnered attention from influential individuals and generated buzz among the target audience including widespread coverage across national press outlets, including a feature in the renowned Daily Mail