ABOUT

Objective
Bring to life the Find More Funny campaign to inspire, educate and celebrate TikTok and its varied communities within the arts.

Approach
The activations encompassed a B2C pop up, educational Creators lounge, content totem as well as intimate dinners and secret comedy gig.

The container structure offered free coffee to gig goers across 10 days. A pop up studio hosted 50 acts streaming live. Two bespoke dinners hosted 150 creators to inspire content creation. A secret gig with Alan Carr entertained 150 ticket winners.

The centre piece of the project was the digital totem which took the place of the traditional flyering, now banned, in Edinburgh. With the option for full screen take-over or a grid of ever changing content it was the perfect canvass to showcase the best creators on TikTok.

Impact
50 acts, 288 hours of bespoke content, 250,000 viewers of the virtual stage, 180.3 million views of event hashtag, 7,000 free cups of coffee, 200,000 comments on live stream content