ABOUT

INSIGHT
Gen Z is the most health conscious generation ever considering not just physical health but mental, social and emotional as equally important. To position lululemon as a top fitness brand, we wanted to make each health pillar accessible to any fitness levels.

IDEA
Create an interactive and experiential pop up in the iconic Battersea Power Station with three dedicated areas to create awareness, consideration and preference to Lululemon as a brand.

SOLUTION
To help customers discover how powerful their mind, body and soul are, we created a eye-catching, on-brand and aesthetically pleasing activation divided into three key experience zones - connect, sweat and grow.

The connect area was for the ticketed meet and greet with Natacha Oceane, where fans could meet their fitness role model.

The sweat area was dedicated to teach specific gym techniques such as squats, deadlifts and bench press by lululemon’s own personal trainers.

Finally, to spread positivity and empowerment there was a grow area. Featuring branded tags with positive quotes and affirmations for people to take and switch with tags written for someone else to take, ultimately leaving guests feeling more fulfilled.

KPI'S
250 guests to engage with Natacha
1,000 guests to engage with the experience
Social amplification from the general public
RESULTS
300 people attended the meet and greet
Over 3,000 people engaged with the experience
400 Crosstown doughnuts were given out
40 lululemon giveaways redeemed