ABOUT

I had the pleasure of working on this from concept to finish. I wanted to look at weddings from a fresh perspective, as it is easy to fall in the trap of having designs be too traditional, too feminine or over the top. The design needed to be classy and appeal to the more refined customer base of Secretsales.

I firstly had mood boards illustrating the direction that the mini-site was going to head down, soft, dusty, pastel-like colours with minimal flourishes on typography and a textured background. I wanted to create a relaxed and natural atmosphere and the models needed to be fresh, natural and effortless looking.

Three days were spent shooting, one with bride and groom, another with the wedding guests and children and lastly product shots. These images were going to be used throughout promo e-mails and banners as well as on-site.

The design is fully responsive from mobile to desktop.

I also designed all the EDMs associated. you can see more in details on my website.