Sebastian Popa
CAD Technician
ABOUT
Playbox is a juice box packaging that challenges people's perception. It gives the impression that the box has many holes for inserting the straw, but actually only one works. People have to guess which of the holes is the right one. This engages people into a playful interaction, providing the possibility of choice and produces surprise.
Back to Playbox project
Alexandra Schott
Marketing Director
United Kingdom