I was hired as a 3D artist to work on LCA company's branding. The goal was to increase the number of customers, by making brand identity more open and outgoing to people, thus making it trustworthy.
My task was to work with a creative director and find out the way to show areas of London in which the company is renting the rooms.
To achieve that, I searched through all those areas and found most iconic buildings, which couldn't be found anywhere else. Then, I put them together creating a minimalistic panorama that represents 8 areas of London, plus one representing the city itself.
Each visual use few main materials, which are actually used in furnished rooms, like
gold, silver, wood, fabric, marble, and plastic.