Sebastian Tarazaga Global ECD & LATAM CCO

ABOUT

WaterLight, is a device that provides 45 days of light using only salt-water. This device, is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to fresh water mixed with salt and even – in emergency situations – urine. The Wayúu’s cultural heritage is further reflected in the waterproof design. Decorated with traditional patterns of power, the wooden surface draws inspiration from the ancient art of ‘Kanas’ weaving, with stylised geometric figures representing the sea, fauna and flora of the natural environment. Meanwhile the strap, created by a ‘Eünün’ – the craftswomen of the community – stays faithful to its artisan roots. WaterLight has been created as a long-lasting, 100% recyclable product. Designed to function for 5,600 hours – which equates to over 230 days or 2 to 3 years of use. In creating this forward-facing technology, E-Dina Colombia looked to the age-old traditions of the Wayúu, an indigenous community living on the remote La Guajira peninsula straddling the Colombian-Venezuela border. Although access to electricity is limited, the arid desert terrain is surrounded by the most powerful battery in the world: the sea. With the help of WaterLight, the Wayúu will transform an abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones without the need to travel for miles, creating a sense of connection within the community and to the wider world. With the help of WaterLight, the Wayúu transformed an abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones without the need to travel for miles, creating a sense of connection within the community and to the wider world.

AWARDS

OneShow

MADEIT CREDITS

  • E-DINA ENERGYClient
  • Adrián NogueiraDirector of Photography
  • Alejandra DuarteAccount Executive
  • Andrés PeñaSocial Media Manager
  • Ángela BlancoSound Designer
  • Bas KorstenChief Creative Officer
  • Daniel PayánChief Creative Officer
  • Dany MinakerChief Creative Officer
  • Diego CaceresMusic
  • Felipe SantanaCreative Director
  • Gustavo TovarCreative Director
  • Hector Andrés SuárezWeb Developer
  • Jessica HartleyPR Director
  • Julián A. MercadoChief Executive Officer
  • Leonardo VargasEditor
  • Luisa PáezProject Manager
  • Mathias EsmorisExecutive Producer
  • Miguel MojicaIndustrial Designer and 3d artist
  • Natalia GreccoAccount Director
  • Nicolás ArevaloAnimator
  • Paula LozanoUser Experience Designer
  • Paula Ramirez DoncelDesigner
  • Santiago FortezaDirector
  • * Daniel BonnerChief Creative Officer
  • * Sebastian TarazagaChief Creative Officer
  • * Wunderman Thompson ColombiaAdvertising Agency
  • * Giovani Leal SantanaCreative Director
  • * Rene Rojas LopezCreative Director
  • * Pipe Ruiz PinedaExecutive Creative Director
  • * Lukas Vergel alvarezCreative Director
  • * Diego RodriguezExecutive Creative Director
  • * Ricardo ArévaloUX Director
  • * The One Show
Contributor:

Sebastian Tarazaga has been a Contributor since 25th November 2015.

Invite x3

WATERLIGHT

*

Comments

Project tags