Based on the insight that the most successful entrepreneurs were once nerds, we developed a spot to generate awarness abouth youth bullying. Not only using the cliche of young people as victims but displaying an unexpected angle. For that we spoke to them in the language they use the most: music.
In order to make this film we had to go through the process of eight week casting, as it was tough coming up with young actors that met all the requierements.
Leading kids had to: act, sing, look the part, and put up with bullying during the shoot. The hardest part was having their parents let them be part of a story in which they played as bullied kids to be shown all over the world.