Sebastian Tarazaga
Global ECD & LATAM CCO
ABOUT
SITUATION
During the summer, homes with the greatest exposure to sunlight turn into serious ovens.
IDEA
We designed a website that calculates the number of hours any given home in Argentina spends exposed to direct sunlight. The accumulated hours are then converted into a corresponding discount to be used towards the purchase of a BGH air conditioner.
MADEIT CREDITS
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Del Campo Saatchi & SaatchiClient
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Sebastian TarazagaCreative Director
Back to My Home is An Oven project
Pablo Maldonado
Executive Creative Director, Grey Group EMEA
United Arab Emirates