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We created a campaign with three radio spots for our client Farmatodo, aimed at promoting their hand sanitizer gel. The concept revolves around a simple yet powerful idea: the bacteria that can be found on money—a commodity we all handle daily and a major source of infection.

Each story is told through the perspective of a recognizable historical figure whose face appears on the currency in their respective countries. We brought to life Abraham Lincoln, Queen Elizabeth, and George Washington, narrating the journey of a banknote. These stories are a mix of real and absurd events, told with dark humor and vivid detail, creating a unique and engaging narrative.

The twist comes at the end, where we reveal that these stories are actually about a banknote that’s been passed from hand to hand. This not-so-gentle reminder reinforces the importance of using hand sanitizer to protect yourself from the germs that can travel along with that cash.

In a world where hygiene has never been more important, this campaign uses humor and creative storytelling to remind listeners of the hidden dangers in everyday life—and how Farmatodo’s hand sanitizer is the simple solution to stay safe.