Sebastian May Galan Executive Creative Director

ABOUT

Unwanted loneliness has become an epidemic among older people in Spain. Yet for most people, it remains invisible.

Fundación "la Caixa" wanted society not just to understand loneliness, but to feel it.

So we created Escape Room Loneliness: an immersive experience that recreated the reality of living alone. Long, empty hours. Familiar objects turned into companions. The sounds of silence. The feeling of being trapped.

Because awareness begins when empathy becomes experience.

AWARDS

aspid
Creativepool Annual Bronze
Creativepool Annual Gold
Creativepool Annual Silver
Cresta International Advertising Award
New York Festival - Finalist
WINA - Gold
WINA - Grand Prix
WINA - Silver

MADEIT CREDITS

  • Fundación "la Caixa"Client

Escape Room Loneliness

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