ABOUT
I worked with the Vita Coco US creative team on a set of illustrations for an in-store campaign concept.
The focus was coconut water as everyday hydration. Morning smoothies, post-training recovery, a steady refreshment in the middle of the day. The energy is light, clear, and bright with fresh colours.
To expand the idea, I built speculative applications across outdoor placements and a taxi wrap, exploring how the visual language could live in public space. I enjoy projects that let my illustrations move across product, packaging, OOH, and public spaces so wanted to explore how that could come together.
Industries I have worked with include: Health & Beauty, Skincare, Cosmetics, Lifestyle, Health & Beauty, Food and Beverage, CPG, Wellbeing, Luxury, Consumer Products, Hospitality, FMCG, Packaging, Entertainment, Fashion, Retail and Commercial, and more.
My past clients have included: LG Electronics, Kiehl’s, Marks and Spencer, Transport for London, OLAY, Spyder, Adidas, Harrods, Vita Coco, Honi Poke, Heineken, Pacifico, Beefeater, Google, Lush, Universal, Monocle, LEGO, The Guardian and more.

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