ABOUT
I worked with the Vita Coco US creative team on a set of illustrations for an in-store campaign concept.
The focus was coconut water as everyday hydration. Morning smoothies, post-training recovery, a steady refreshment in the middle of the day. The energy is light, clear, and bright with fresh colours.
To expand the idea, I built speculative applications across outdoor placements and a taxi wrap, exploring how the visual language could live in public space. I enjoy projects that let my illustrations move across product, packaging, OOH, and public spaces so wanted to explore how that could come together.
Industries I have worked with include: Health & Beauty, Skincare, Cosmetics, Lifestyle, Health & Beauty, Food and Beverage, CPG, Wellbeing, Luxury, Consumer Products, Hospitality, FMCG, Packaging, Entertainment, Fashion, Retail and Commercial, and more.
My past clients have included: LG Electronics, Kiehl’s, Marks and Spencer, Transport for London, OLAY, Spyder, Adidas, Harrods, Vita Coco, Honi Poke, Heineken, Pacifico, Beefeater, Google, Lush, Universal, Monocle, LEGO, The Guardian and more.

Back to VITA COCO CAMPAIGN - Key Visual illustrations project
Cheyne Mocika
Colorist, Freelance
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Ani Plankova
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Nicole Spencer
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Ben May
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Vadym Aseiev
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Anastasiia Zaesenok
2d Animator, Illustrator, Freelance
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Samira Deb
Conceptual artist & independent art director, sdebbah studio
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Marisa Richards
Freelancer
United States