ABOUT

I was commissioned to develop the hero illustration and repeat pattern for the 2026 merchandise range supporting Cancer Research UK. The London Winter Run brings thousands of runners through central London each February. The artwork needed to hold up in motion, at distance, and across multiple materials. Illustrations were used on snoods, water bottles, T-shirts, hoodies and sweatshirts.

The client asked that recognisable landmarks along the race route be embedded within the artwork. The illustration brings together key points from the central London course.

Clear illustrations and bold forms ensure legibility across scale, from handheld objects to crowds in the street. The illustrated pattern extends the identity while remaining production-aware and adaptable.

The race took place on 15 February, one year after my dad passed away from cancer. Contributing to an event funding ongoing research gave the work meaning to me. I’m proud to have played a part of something that supports progress in future of patient outcomes.

Industries I have worked with include: Health & Beauty, Skincare, Cosmetics, Lifestyle, Health & Beauty, Food and Beverage, CPG, Wellbeing, Luxury, Consumer Products, Hospitality, FMCG, Packaging, Entertainment, Fashion, Retail and Commercial, and more.

My past clients have included: LG Electronics, Kiehl’s, Marks and Spencer, Transport for London, OLAY, Spyder, Adidas, Harrods, Vita Coco, Honi Poke, Heineken, Pacifico, Beefeater, Google, Lush, Universal, Monocle, LEGO, The Guardian and more.