ABOUT

Honi Poke is a Hawaiian-style poke bowl chain known for its focus on fresh, clean ingredients and feel-good food. Inspired by a trip to Hawaii in 2017, their brand is rooted in authentic flavours, tropical vibes, and the idea that good food can boost your mood.



For this project, I drew on Honi Poke’s origin story and Hawaiian influences to create a vibrant, playful illustration kit. I blended illustrations of ingredients with elements of beach culture and cheerful tropical touches, aiming to reflect the brand’s sunny personality and wellness ethos.



To keep things versatile across both digital and print, I developed a flexible illustrated style guide. It includes:


– Hero illustrations and ingredient icons

– A set of bold and minimal pattern options

– Illustrated badges, borders, and brand assets



This custom illustration system was created to work seamlessly across packaging, bowls and bags, in-store materials, events, advertising, social media, and more. It brings consistency to the brand while offering plenty of room for creative variation.



Looking ahead, the system allows for seasonal or event-based mini kits to be added on –extending the brand’s visual world over time. Mini kits could be created for picnic box promotions, holidays, and more.