ABOUT

Nix & Kix is a growing soft drinks brand with a twist – each of its drinks contain a pinch of cayenne pepper instead of sugar. The brief was to design a logo that retained brand recognition and legibility, but could also catch the eye of curiously minded shoppers who might be interested in trying something different. The solution was an intriguing use of positive and negative space that created a sense of curiosity around an ampersand and, in turn, a logo that is extremely distinctive and memorable in its category.