Sean Moody HOP

ABOUT

TikTok. In just a few short years, it’s become a household name with a huge user base full of diehard fans. Diehard fans that will stop at nothing to tell everyone about their favorite TikToks. Oftentimes they’ll describe a TikTok that’s so amazing, it makes people curious enough to download the app. And surprise! It works. Turns out word-of-mouth is one hell of a recruitment tool. So for our 2021 campaign, we decided to attract new users to the platform the same way our fans do: by describing TikToks instead of showing them. The “You Have to See It” campaign recreates the magic that happens when you hear about an insane TikTok from a TikTok fan. In the “Apartment Girl” we follow several everyday characters who try their best to describe one of the app’s most viral TikToks to their friends. Spoiler alert: This one’s about a girl who finds an apartment behind her medicine cabinet. Sounds interesting right? Well, you’ll just have to see it.

AWARDS

OneShow

MADEIT CREDITS

  • TikTokClient
  • Aaron StollerDirector
  • Agatha SohnDesigner
  • Andrew TravelsteadExecutive Producer
  • Anna JamesAccount Manager
  • Anne-Marie HunterAssociate Director, Media
  • Aoife O'DonnellBusiness Affairs
  • Arcade EditArcade Edit / New York
  • Brent PoerGlobal Client Lead
  • Brianna LeoneProject Manager
  • Carla SerranoPresident, Le Truc, CSO, Publicis Groupe
  • Cheryl GreshamUS Head of Marketing
  • Ciara SiegelAccount Director
  • Coleman EngellennerSVP, Digital Investment
  • Daniel LobatonChief Creative Officer
  • Daniela GilsanzAssociate Creative Director, Art Director
  • Danielle HallackProducer
  • Evan SchultzCreative Director
  • Francis MekhailHead of US Creative Studio
  • Gianna PassarelliDirector, Digital Investment
  • Guido MarranciIntegrated Marketing Manager
  • Harbor Picture CompanyMusic / Sound Production Company
  • Ivan WhittedAssociate Creative Director, Copywriter
  • Jackie LingEVP, Strategy
  • Jared GrantStrategy Director
  • Katie PurisHead of Global Brand & Creative
  • Kendall WallSupervisor, Content Strategy
  • Kim ShoresVP, Strategy
  • Lee SacksSenior Creative Producer
  • Loni RosensteinSVP, National Video Investment
  • Madeleine SchaferUS lead Brand Strategist
  • Natalie ZellerAssociate Producer
  • Neil HeymannFounding Partner, Le Truc
  • Nick TranCMO
  • Perri RubensteinAccount Executive
  • Sean MarshallDirector, Strategy
  • Shawn LacyPartner, Managing Director
  • Shea Coleman-BellattyVP, Content Strategy
  • Sydney KomotoOOH Supervisor
  • Tzvi TwerskySports Marketing & Partnerships
  • Vanessa PappasCOO
  • ZenithMedia Distribution Company
  • * Saatchi & Saatchi New YorkAgency
  • * Biscuit FilmworksProduction Company
  • * Sean MoodyHOP
  • * The One Show
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You Have To See It

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