About me

I am a highly driven, customer centric MarkComms expert with a Masters degree in

marketing as well as over 12 years experience in marketing and communication disciplines

including marketing strategy, PR, management consulting, innovation and in particular digital

engagement and social media strategy.

Marketing theory, digital strategy and innovation are my passions - the why's and how's of

connecting with consumers by telling compelling stories in innovative ways. I'm inspired by

the innovation and Human Centred Design process and get excited by organisations who are

serious about research, analytics and data to discover how they can better meet consumers'

needs, design better products and services and even shape new markets.

At Telstra, I was responsible for the overall strategic planning of consumer and business

messaging across a suite of Telstra digital and social channels. I also led the optimisation and

implementation of digital communication strategies for corporate comms and B2C/B2B

marketing teams - including product launches, brand, sponsorship, corporate responsibility,

loyalty programs, local area marketing, segment marketing, customer insights and CRM.

Through extensive senior stakeholder management, I established policies and procedures,

supplier relationships and metrics and measurement to underpin delivery of the broad range

of Telstra corporate objectives whilst keeping our audiences engaged and growing.

As strategy director and co-founder of a digital marketing consultancy, I provided a range of

services to various industries including financial services including overall digital marketing

strategy and consultation, social media analytics and consumer insight development, ideation,

facilitating the innovation process and the commercialisation of creative ideas. I also have

experience in salesforce management, campaign development and execution and

communication plans through emerging channels including crisis management and process

development.

Previous to that I was a manager at KPMG helping organisations drive better business

outcomes through the use of digital communication strategies.

I firmly believe the role at the marketing role fits well with my passions, and interests for

innovation and contemporary MarkComms strategies.

I look forward to continuing our conversation in person.