ABOUT

Project description:This project involved creating a full commercial video campaign in both English and Arabic, designed to run across multiple platforms. We delivered horizontal (1920x1080), square (1:1), vertical (9:16), and high-resolution variations, ensuring adaptability for different media placements.
Key highlights include:- Developed the main storyboard and refined it with client feedback.- Delivered English versions first, followed by Arabic adaptations while respecting typographic and cultural nuances.- Managed several rounds of revisions, tightening timings, refining transitions, and aligning typography to maintain a seamless flow.- Produced high-resolution exports (HD & 4K) across all formats.- Solved challenges such as Arabic font expansion issues in After Effects, ensuring readability without compromising animation.- Supported the client with a structured workflow—English first, then Arabic—to avoid rework and keep consistency across languages.
Challenges:This project was a challenging yet rewarding experience that required attention to detail, adaptive design for multiple dimensions, and maintaining creative flow under technical constraints. The final delivery empowered the client with a versatile ad campaign optimized for multiple regions and platforms.