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Alongside the season’s signature pale green, the façade’s tessellated graphic aesthetic reflected Prada’s distinctive brand language. Honouring the spirit of Prada through alluring nostalgia, intricate craft and technical innovation.
An exercise in mass and detail, Sculptivate created a monumental summer installation at Harrods’ Door 5 for L’Oréal and Prada Group. Deceptively simple yet highly intricate, the 12m, 10,000kg structure took four months from sketch to completion. Precision CNC milling, waterjet cutting, and welding ensured seamless assembly, balancing technical ingenuity with refined design.