ABOUT

Be Viacom collaborated with Sculptivate to design and create an environment to showcase their three main brands; MTV, Nickleodeon and Comedy Central in a creative and interactive way. The space had to house a series of talks by key people in fashion,music and other related industries, a launch party for ‘District MTV’, a self service canteen open ten hours a day and a fully functioning conference room. All this while still being a comfortable place to meet and work. The event ran over three days from 9am until late with talks twice a day and events in the evening.

After being immersed into the Be Viacom brand dot graphic, guests entered our ‘hyperstore’ through a pulsing tunnel of light. We placed Comedy Central in a canned laughter aisle complete with giant ‘tinema’ screening room and cans with light-triggered sound bytes. We crashed a giant shopping trolley into the chaotic Nickelodeon aisle, sending branded products flying off the shelves.