ABOUT

LEGO Friends was a relatively new but increasingly popular play theme that was chosen to lead a crop of high investment projects across the LEGOLAND portfolio.

Extenuating circumstances prevented this from reaching its full potential, but as one of my foremost projects with Merlin Entertainments, I'm proud to say that despite the hardship, the many design revisions and the late nights, this was and still is one of my proudest moments as a designer.

My involvement included Concept Design, Creative Master-planning, Storywriting, Visualisation, Art Direction and Graphic Design.