ABOUT

Krave (Trésor) teamed up with Lionsgate to create the on-pack promotion for the 2017 release of the new Power Rangers movie. The brief was to combine the Chocovores and Power Rangers for a ‘Mighty Morphin’ promotion. The most important element of the promotion was to create the Chocovore characters as Power Rangers and in a way that both Lionsgate and Kellogg’s loved.