Scott Franklin Group Executive Creative Director

ABOUT

A partnership with Shazam aimed at driving consumers to try Jägermeister cocktails in bars. A one-off edition of Jägermeister’s iconic bottle wrapped in a treasure map was created. The map led shoppers to a social campaign, where by using Shazam, they were taken to participating bars to redeem a free Root 56 Jägermeister cocktail.

MADEIT CREDITS

Who liked - Jägermeister Discover Root 56 on-pack promotion