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Inspired by Cannes’ famous beach front setting, we created the IBM iX Cabana. An exclusive environment for IBM. The perfect venue for the brand to interact with their audience, allowing them to discover iX.

The iX Cabana showcased IBM iX innovations. An inspirational environment inspired by its surroundings. The ocean and sands inspired the space, reflected in the decor, furniture & flooring.

Promoting IBM iX presence and inspirational case studies, we designed an interactive wall using a combination of physical buttons, lighting, LCD screens, drawers and iPads with bespoke digital screen animation. The addition of an
after hours party ensured there was also plenty of time to have fun – and opportunities to continue the conversation.