ABOUT

Magic can’t make digital transformation happen. But the seven technology leaders that make up Dell Technologies, can. And together, with some of the biggest customers across all of Dell Technologies' family of businesses, the brand set out to showcase their mastery of digital transformation.

To tell these stories of transformation in OOH, we combined clever headlines with impactful visuals to tell the real stories of Dell Technologies, its family of businesses and its customers working together to do what magic can't — make digital transformation real. To ensure we hit our audience of tech leaders, we blanketed high-traffic placements in key business hub airports all around the country. In addition to static placements, the campaign was followed up with dynamic digital executions designed to tell our customer stories when they would be most powerful.

In total, the campaign delivered more than 43 million business estimated impressions. And left no doubt that Dell Technologies is a force to be reckoned with in the digital transformation space.