About me

Professional Summary

Global pricing strategy and analytics leader with 8+ years of experience driving revenue and margin growth in the retail and automotive industries across both the UK and US. Recognized as a foremost expert in pricing and market basket dynamics, blending deep data analytics acumen with commercial strategy to optimize pricing for multi-billion-dollar businesses. Proven track record of transforming pricing operations—designing proprietary pricing intelligence platforms, leading cross-functional teams, and delivering measurable financial results (over $3M in cost savings). Combines strategic vision with hands-on technical skills (QlikView, SAP BusinessObjects, Excel VBA, SAS) to enable data-driven decision-making and innovate in fast-paced, complex environments. Currently seeking to leverage global retail pricing expertise to drive competitive advantage as Senior Manager, Pricing at Walmart.

Core Competencies

Pricing Strategy & Optimization: Dynamic pricing models, promotional pricing, Everyday Low Price (EDLP) methodology, competitor price matching

Market Basket Analytics: Basket composition analysis, customer purchase behavior insights, attachment & cross-sell strategy

Data Analytics & Business Intelligence: Advanced QlikView/Qlik Sense dashboard development, SAP BusinessObjects reporting, SQL & Excel VBA automation

Financial & Commercial Acumen: Costing strategy, margin improvement, contract pricing (Customer Specific Agreements), rebate & claim-back management

Leadership & Transformation: Pricing team leadership, cross-functional project management, stakeholder communication, change management in large retail networks

Retail & Sector Expertise: Building materials retail (B2B & B2C), automotive manufacturing, non-profit service sector; adept in both UK and US market contexts

Professional Experience

Commercial Pricing Manager - Travis Perkins plc (Plumbing & Heating Division) - Northampton, UK | Dec 2012 - Dec 2019

Travis Perkins is the UK's oldest and largest building supplies retailer, with ~£6 billion annual revenue and 350+ branches.

Collaborated with procurement and finance on supplier and intercompany transfer pricing structures to align with market realities and compliance needs, ensuring pricing integrity across 300+ branches.

Drafted and rolled out internal pricing policies and governance protocols as part of margin standardization and pricing discipline.

Served as pricing lead for nationwide teams, translating pricing policy across 2600 branches and aligning branch and corporate strategies for margin optimization.

Pricing Transformation & Intelligence: Led a division-wide pricing transformation initiative for the £1.4 billion Plumbing & Heating business, developing a proprietary pricing intelligence platform (integrating QlikView dashboards, SAP BusinessObjects data feeds, and Excel-based tools) that enabled real-time pricing decisions and market responsiveness. Delivered £3 million+ ($3.8M) in cost savings since 2015 through optimized supplier pricing and margin management.

Margin Enhancement on Key Lines: Optimized pricing for high-volume, high-revenue product lines (e.g. boilers, representing 35% of P&H revenue ≈ £115M). Implemented dynamic pricing models and tiered margin structures (M-level pricing) for trade vs. retail channels, ensuring competitive yet profitable pricing. Improved gross margins by up to 5% on core product categories while maintaining market competitiveness.

Customer-Specific Pricing & Contracts: Revamped the Customer Specific Agreements (CSA) system across 300+ branches, analyzing customer-level pricing agreements and purchasing patterns. Negotiated and recalibrated contract pricing for key accounts, recapturing market share among dormant customers (re-engaged multiple major clients, boosting annual sales by £2 million+ through tailored pricing offers).

Cross-Functional Rollout & Change Management: Collaborated with finance, sales, IT, and branch management to roll out new pricing structures and tools. Prepared best-case, worst-case, and status quo financial models to demonstrate impact of pricing changes, securing executive buy-in. Delivered training and clear communications to branch managers nationwide, driving adoption of the new pricing approach and ensuring consistency in execution across 350 locations.

Market Basket & Competitive Analysis: Leveraged extensive transactional data to conduct market basket analysis and price elasticity modeling, informing promotional strategies and cross-sell opportunities. Devised localized pricing tactics based on regional sales patterns and competitor pricing intelligence (including automated competitor price scraping), resulting in more effective promotions and a 10% increase in add-on product sales.

Innovation & Tools Development: Built custom analytical tools (e.g. a "MCP Generator" Excel VBA script to update manufacturer cost prices across thousands of SKUs), streamlining pricing upd

Clients

Coastline Pricing, Sony Interactive Entertainment, Tesco, Travis Perkins, Walmart