About me

I'm a creative problem solver, powered by strong tea and a layout pad. A creative with an international pedigree, I've worked with some of the world's leading brands and I believe in the power of ideas that connect. Connecting people to each other, to brands and to purpose.

My branding and communications career started in the UK with the globally renowned brand and design agency Clusta, working with the likes of Sony and MTV. In 2002 I joined TMP Worldwide leading the creative direction on a number of major clients before jumping on an airplane for Australia in 2008.

I joined Y&R group as a Art Director in 2010 and was quickly promoted to Creative Director in 2012 working with clients Lion, Taronga Zoo and EY. Under my creative stewardship the agency went on to win new business and a number of awards both locally and internationally including a SuperBrands, Australia 2016 award for my work with Raine & Horne.

In 2017 I joined the full service branding and Advertising agency The Idea Shed. In the past two years I've reshaped the creative offering, team and process of the agency. Added a content arm to the agency as well as winning a streak of new business including: Reckitt Benckiser, Rekorderlig Cider, Westholme Beef, CUB and others to help grow the agency two fold and raise the agencies creative profile within the Australian market.

I'm currently a freelance Creative Consultant, working directly with brands and agencies.

Recommendations
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Currently No Recommendations
Availability
Looking for work
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Sydney, Australia
Skill Level
Junior, Middleweight, Senior, Director
Creativepool member since 27 July 2021