Nicolor was approached by Vanguard Sensor Technology to take their existing brand, and work with them to give the company a fresh new look, in preparation for their international launch. With clients already in place, such as, The O2, Cartier, and Centrica, it was important to keep a sense of recognisable consistency to the re-brand.
The project has been driven down a very simplistic, current direction, to propel the already one-of-a-kind product into a global success. The focus was the importance in the red of the sensor, as this is the true identity of the brand. It was also key that the brand represents the job of the product. The sensor is used to aid the ability to clean ventilation systems on site, so we decided to work with this idea of White.
The great challenge here was to take a highly corporate brand and find ways to bring a fresh, new look to this kind of industry. We directed the project with Scorch London Animation Studio, to create the animation.