ABOUT

AllOUT is a fashion brand producing clothes for men who train their bodies. I engaged in all aspects of art direction and graphic design, from concept building to the graphics on the clothes. This project was a challenge for me because I had to understand their target consumers well despite not being the exact target myself. To achieve this, I conducted interviews and worked out at a gym. As a result, I was able to integrate the pain and suffering I felt during training into the statement text, which the client appreciated.