About me

I'm a Brighton-based fashion and accessories business owner with hands-on experience in visual merchandising, mannequin styling and retail displays across Japan and the UK, and an understanding of both markets.

Through my former independent boutique in Sendai and pop-up shops in Japan, I have selected and presented a range of independent brands, bringing together bags, scarves, jewellery and accessories. My work has included planning and setting up retail spaces, styling product combinations and creating displays that express each brand's character while making the products easy to discover and shop.

I also volunteer at Oxfam, where I regularly take responsibility for displays and mannequin styling. Working with an ever-changing selection of pre-loved clothing allows me to experiment with colour, texture and proportion, creating fresh looks from the stock available.

My approach is considered but playful. I enjoy mixing pieces with different personalities and using existing furniture and display materials creatively to give a space a sense of discovery. Having run my own retail business, I understand that visual merchandising should be both inspiring and commercially effective, helping customers connect with the products and imagine how to wear them.

Work
Articles
Achievements
Activity

Sayaka's work

Oxfam — Pre-loved Fashion & Mannequin Styling

Sendai — Independent Boutique Interior & Visual Merchandising

Tokyo — Multi-brand Pop-up & Exhibition Displays

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.