ABOUT

Overview:

In response to the growing concern over child protection in the digital sphere, I developed a speculative OOH advertising campaign for Save the Children. With a focus on raising awareness and promoting digital safety for children, this campaign was created as a proactive effort to address a pressing societal issue.

Campaign Strategy:

Recognizing the vulnerability of children in the digital age, I crafted a campaign strategy linking to Save the Children's educational efforts, which highlights the importance of digital safety while providing practical guidance for children and caregivers navigating the online world


Creative Concept:

Through the use of eye catching delicate porcelain figures symbolizing children's fragility while online, juxtaposed with bold messaging advocating for protection, the campaign aimed to evoke empathy and spark action.

Through the use of images of delicate porcelain, the campaign aimed to enliven often-used references to the fragile nature of childhood by making the old-fashioned looking figures ones of children dressed in modern clothing, and using smart technology. This juxtaposition highlights the often-overlooked vulnerability to which children are exposed in the digital world.